Trademarks

Tucson Trademark Attorneys | Trademark Law

 

A trademark can be thought of as a brand name (e.g. Coca-Cola).  Brand names are important for businesses (and their customers) because brand names help distinguish one business from another and allow us to identify the source of a good or service.  A business’s reputation stands behind a trademark.

 

Say, for example, Business X has built a solid reputation in the Arizona community for selling top-notch products and providing outstanding customer service to its customers.  Its customers – and potential customers from the public at large – therefore want to do business with Business X based on the reputation it has built for itself.  Business X would be unwise to knowingly or unknowingly allow Competitor to use its trademark to fool consumers into thinking Competitor’s product where those of Business X.

 

Registering a trademark is not mandatory but, as the example above illustrates, it is highly recommended.  The place of registration for a trademark depends on the geographical scope of a business’s operations.  If the trademark is being used only within the state, registration should be done at the state level.  National registration for large-scale businesses should be done through the United States Patent and Trademark Office (USPTO).

 

Giordano Spanier & Heckele trademark attorneys can help you or your business protect your brand. Call today for a consultation regarding any of you business needs. (520) 495-0869 or email info@reallawtucson.com